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RFI Initiates Corporate Repositioning

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By: Sean Moloughney

Editor, Nutraceuticals World

RFI, Blauvelt, NY, has initiated a corporate repositioning designed to articulate the company’s new business model. A few years ago, RFI began a significant transformation by investing heavily in advanced life sciences, a facility expansion and co-development programs. RFI’s slogan, “Life Science from Field to Formula,” reflects its vertical integration and primary sourcing, including bioactive plant cultivation, organic farming, manufacturing and blending. The new tagline also supports the company’s strong position on patented, proprietary, science-based nutritional bioactives. RFI has also developed a new logo design and will be launching an advertising campaign designed to convey the company’s unique position.

RFI is now bringing to market novel bioactives through its collaborative partnerships. These include clinically tested products that will be available for licensing in the nutrition and food and beverage market sectors. Additionally, RFI is sponsoring clinical studies utilizing its proprietary ingredients in the areas of weight management, diabetes, energy and antioxidants.

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